Castanet Vernon is a specialist in all aspects of digital advertising. Search engine marketing, or SEM, is one of the most effective ways to grow your business in an increasingly competitive marketplace.

Search Engine Marketing (SEM) is a form of internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages primarily through paid search campaigns. Paid Search campaigns direct traffic to your website and can target potential customers based on criteria such as their location, age, interests, browsing devices, etc.

With millions of businesses out there all competing for website traffic, it’s never been more important to advertise online. Search engine marketing is the most effective way to promote your products and grow your business. In fact, the majority of new visitors to a website find it by performing a query on a search engine.

With search engine marketing advertisers only pay for website visitors, making it an efficient way for a company to spend its marketing dollars. As an added bonus, each visitor can improve your website’s rankings in organic search results. Our search team will begin your Search Engine Marketing Campaign in Google and Bing by working with you to establish your campaign KPIs (key performance indicators).

Goals: Form submissions, phone calls, impressions, click-through traffic, coupon downloads.

Budgets: If retargeting is included, allocated amount Key Products or Pages, Featured products or promotions.

Geo-Targeting: Specific cities where ads are shown Targeted Keywords: Keywords that trigger ads Key Selling Points: Value proposition in ads to generate clicks.

Service includes:

• Keyword Research: client, competitor, industry.
• Setup of Campaigns
• Setup of Ad groups
• Value Proposition Creation

The Basic Package is for a single marketing objective within one [1] geographically targeted area. This is 1-2 ads.

The Plus plan is up to four [4] ad groups and three [3] geos.

Choose the Pro plan when you require multiple ad groups [4+], multiple geo-targets [4+], or when you’re looking for True View campaigns (YouTube) and Google remarketing, as the latter two objectives are only available in the Pro offering.

SET UP FEE Applicable per campaign under 90 days duration.

• Bid Adjustments
• Negative & Positive Keyword Placements
• Device Targeting
• A/B Split Testing
• Ad creative
• Call Tracking